About Us

Susannah “Annie” Hancock is the Founder and CEO of Fortify Optimal Health, where she practices as a Family Nurse Practitioner. She established Fortify Optimal Health as a wellness company dedicated to enhancing access to holistic and comprehensive care. At Fortify Optimal Health, Ms. Hancock provides individualized health care, develops corporate wellness programs, and delivers keynote presentations addressing all aspects of wellness. She is committed to delivering compassionate care that addresses the whole person—mind, body, and spirit—and empowering her patients to achieve their happiest and healthiest lives.

Over the past 15 years in the medical field, Ms. Hancock has developed and implemented numerous patient education programs specializing in behavior and lifestyle management, diabetes, weight loss, and stress and trauma management. She has worked with the military special forces community as well as the Pocatello Police Department, delivering her wellness program focused on stress and trauma management. She completed a postgraduate certificate in Trauma Research from the Trauma Research Foundation in 2023. Additionally, Ms. Hancock has also volunteered with the Red Cross Teen Leadership program, delivering workshops on mindset and communication. 

Ms. Hancock earned her Master of Science in Nursing as a Family Nurse Practitioner from South University in 2017 and is currently pursuing her Doctor of Psychology degree in Industrial and Organizational Leadership from Grand Canyon University. She plans to continue her research on psychological safety in the workplace. Using a qualitative approach, Ms. Hancock will analyze the data to better understand the impact of psychological safety on stress, productivity, and performance.